A market segment is a group of customers interested in a group of products. Each market segment is within a specific market group, which may include multiple market segments. For information on setting up market segments, see Market Group and Segment Maintenance. You can also import market segments in Market Group and Segment Import.
Example You could set up a market group called Price Point with Entry Level, Moderate, and Premier market segments. You could then assign specific customers and products to each appropriate market segment.